Press kit

Dumb Game Lab

Dumb Game Lab is an independent mobile game studio based in the Seoul Capital Area, South Korea. The studio turns everyday places — the neighborhood PC cafe, the local bathhouse, the corner bakery — into cozy idle tycoons and casual games, and ships every title in eight languages on the App Store and Google Play.

Press contact — contact@dumbgamelab.com · Justin Lee, Founder

5,300+players
112countries
14games live
8languages

Coverage

As featured on

Studio

Fact sheet

DeveloperDumb Game Lab
Based inGwacheon, Seoul Capital Area, South Korea
Founded2026
FounderJustin Lee
Games live14 on iOS · Android · Web · Toss mini-app
LanguagesKorean, English, Japanese, Chinese (Traditional), Chinese (Simplified), Indonesian, Thai, Vietnamese
Press contactcontact@dumbgamelab.com

About

The studio

Dumb Game Lab started with one question: what is actually fun about running the places we grew up in? Each game picks one everyday Korean place, finds the single decision that makes running it fun, and polishes that until it feels good in your hand. Concept, art, code, sound and localization are all made in-house.

Idle Internet Cafe Tycoon icon

Featured game

Idle Internet Cafe Tycoon

Take over your uncle's struggling back-alley PC cafe. Place gaming seats, ramen counters and vending machines, hire part-timers, and grow a six-seat alley shop into the best PC cafe in the country.

  • One decision, played well: buy equipment or hire staff
  • Placement is profit — ramen counters sell more the closer they sit to the seats; block the aisle and customers can't get through
  • Six stages of growth, from back alley to nationwide brand, each with its own story
  • Staff keep the shop running while the app is closed
  • Two-minute days, up to 3x speed, playable offline
TitleIdle Internet Cafe Tycoon
고양이 PC방 키우기 · 網咖養成大亨 · ネットカフェ経営
GenreIdle tycoon
ReleaseJune 15, 2026
PlatformsiOS · Android · Web
PriceFree with optional ads
Languages8
Idle Internet Cafe Tycoon screenshot 1Idle Internet Cafe Tycoon screenshot 2Idle Internet Cafe Tycoon screenshot 3Idle Internet Cafe Tycoon screenshot 4Idle Internet Cafe Tycoon screenshot 5Idle Internet Cafe Tycoon screenshot 6

Full-resolution screenshots (1290×2796), the 1024px icon and studio logo are in the asset pack.

For creators

Clean gameplay footage with no watermark and no tutorial bubbles. Use it freely in your videos and Shorts, no permission needed. Send us the link and we will feature your video here and on our channels.

Ludography

All games

Idle Internet Cafe TycoonIdle tycoon

Take over your uncle's struggling back-alley PC cafe. Place gaming seats, ramen counters and vending machines, hire part-timers, and grow a six-seat alley shop into the best PC cafe in the country.

Korean Spa Tycoon: Idle SaunaIdle tycoon

Turn your aunt's tiny bathhouse into the country's biggest spa land.

Chichi's Idle Bakery TycoonIdle tycoon

Run a neighborhood bakery with Chichi the cat.

Merge Stampede: Animal BattlePhysics merge

Merge farm animals in a magic barn, then send the whole stack charging into battle.

Don't Rob My Store!Casual

Watch the CCTV of a self-service store and catch shoplifters with one tap.

Wakppu Tower: Keyboard ASMRJump & ASMR

Bounce a squishy blob up a tower of keyboard-like blocks.

Room Claw: Plush ArcadeArcade

A pocket claw machine full of plush prizes.

Slime Making Simulator: ASMRASMR toy

Squish, stretch and poke satisfying slimes.

Chichi's Cozy Merge GamesMerge puzzle

Merge matching breads into bigger ones and fill customer orders at a run-down neighborhood bakery. Coins fix up the shop one corner at a time, from the sign to the oven.

Chichi's Bread Run: ArcadeIdle arcade

Drag to run, stack fresh bread in your hands and carry it to the display. When the line gets long, hire staff and grow from one shop floor to a cafe and a second shop.

Chichi's Baking: Cooking GamesCooking

Listen to each order, then bake it by hand in seven steps and hand it over.

Spin the Wheel: Chichi's PicksDecision tool

Spin a wheel to settle lunch, dares or turn order. Up to 100 options, free, no sign-up. Chichi announces the result.

Fur Real?Daily facts

Otters sometimes sleep holding hands. One weird, true fact a day, told as a comic by a fox.

One Life: Reborn SimulatorSimulation

You can't pick your country or family. Get born by real odds, watch one life unfold a year at a time, then compare it with four people born at the same moment.

Milestones

Writing about us?

We answer every press email, usually within a day (KST). Screenshots in any of our eight languages, gameplay video and interviews on request.

contact@dumbgamelab.com

Facts as of October 26, 2026. Registered in Korea · Business no. 384-25-02549